I NEED THE MONEY TO :

1 - feed myself and my family
(with nice, healthy food)
2 - pay the bills...
(house, water, electricity, gas ... stuff like that) 
3 - give my little one a good education and good experiences
4 - ensure my private design collection keeps growing; otherwise, it might end up on the market  :(
5 - contribute to my retirement fund
6 - collaborate with fellow artists / designers / interesting people
7 - build a creative studio or workspace
8 - expand my workshop with versatile machinery that enables me to explore and produce new products
9 - travel to beautiful places to improve my visual culture
10 - keep working on these projects ... that I really love :)